Fashion 21 All-Day Matte Lipstick Review




PACKAGING – Is it cute? Is the packaging too bulky or too flimsy or sturdy enough? Does it get dirty easily? Do I see myself travelling with it? Is it pretty enough to give as a gift to someone?

PERFORMANCE – Is it easy to use/apply? Does it blend easily? Is it beginner-friendly? Do I feel pretty whenever I wear it? Is the color match perfect?

LONGEVITY – Can I wear it for events? How about for extreme outdoor activities? How often do I need to reapply? Is the SPF high enough?

VARIETY – Is the shade selection wide? Do I see it working for different skin tones/colors?

VALUE FOR MONEY – If it is affordable, I have lower expectations but I prefer it over luxury/expensive products for which I have higher expectations. Would I repurchase it?

Product Name


Packaging Performance Longevity Variety

Value for Money

Fashion 21 All-Day Matte Lipstick


4.5 4.75 5



Overall Rating: 4.85/5

PACKAGING – The lipstick is housed in a classic tube packaging, quite similar to MAC’s lipstick packaging. Unlike MAC’s sleek black packaging, Fashion 21’s matte lipstick packaging is slightly chubbier and more rounded. The color of the tube itself is also slightly lighter than MAC’s. (almost grayish) They also have other lipstick lines (Color Mood, Aqualicious, Pink Obsession and Peach Perfect) that are packaged in different colors of tubes. The lipstick itself is sturdy enough that I do not have any problems with bringing it when I travel, or when I put it inside my bag or purse. The cap closes tightly as well and does not get loose over time.

PERFORMANCE – Upon application, the lipstick already has a matte finish. It is pigmented upon first swipe; but I still prefer building it up to the intensity that I want. I do not recommend matte lipsticks from any brand for people who have chapped or dry lips because the matte formula will emphasize the lines, texture and dryness of the lips. What I suggest is moisturizing the lips before applying any matte product. Exfoliating the lips is also highly recommended. But on me, the lipstick is matte, but it is not too drying. The color is pretty as well. Like I said in my Makeup in Action post, this particular shade is the closest local dupe I can find for my holy grail lipstick.

LONGEVITY – I find myself not needing to reapply this throughout the day because it is long lasting, another trait I attribute to the matte formula of the lipstick. It fades evenly; but after one meal, I notice a bit of fading on the inner part of the lips. It does not bleed or feather outside my lip lines and there is little to no transfer. It is not entirely kiss proof or waterproof but it lasts long.

VARIETY – Like I already mentioned, the Fashion 21 lipsticks come in different shades and formulas, so I believe anyone can find their perfect lipstick formula and shade. Not everyone is a fan of matte lipsticks, so it’s impressive that a local brand like Fashion 21 offers different lines of lipsticks with different finishes.

VALUE FOR MONEY – For 175 pesos a tube, this is great! I don’t really need to explain why this lipstick is worth purchasing and repurchasing, do I? 😀


Lip Swatch:



2 thoughts on “Fashion 21 All-Day Matte Lipstick Review

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